“Toto, I’ve got a feeling we’re not in Kansas anymore.” Hashtags? Twitter? LinkedIn? The use of social media by businesses, in its infancy just a few years ago, has grown exponentially and is now being used by companies that offer a wide range of products and services. For some, social media takes us out of our comfort zone into new and unfamiliar customs, rules and practices. For others, using social media is familiar, intuitive and a part of who we are. Our three panelists will examine the use of social media from a variety of perspectives applicable for those who are new to social media as well as for those who are social media natives. Topics will include: What are the trends in social media marketing and where is it headed? How are businesses using social media effectively to help their businesses? How and where to get started? What are the possibilities?
Dr. Qimei Chen is the Jean E. Rolles Distinguished Professor of Marketing, and the Interim Associate Dean for Academic Affairs at the Shidler College of Business, University of Hawaii at Manoa. She received her Ph.D. from the University of Minnesota, Twin Cities in 2001 and prior to that, she has years of industrial experience in China, Germany and Hong Kong. Her current research interests include advertising effectiveness, online/offline healthcare marketing, and innovation/knowledge. Dr. Chen teaches courses like Internet Marketing, Marketing in the Information Age, and International Cross Cultural Consumer Behavior. She has received honors such as the American Marketing Association’s 2009 S. Tamer Cavusgil Award and the Journal of Consumer Research Best Article Award in 2013.
Angela Coloretti McGough is the Director of Career Services at Chaminade University of Honolulu and a social media cheerleader. Her professional role is to connect student and alumni jobseekers with employers. Her personal goal is to ensure that social media users operate within the framework of three principles: pono, aloha and alu like. Angela has dedicated much of her personal time to developing a social media presence for a handful of not-forprofits and recently held an internship with Pacific New Media (UH Outreach College). She encourages hiring managers to go where the talent is – yes, that includes LinkedIn! – and for leaders to consider incorporating social media as another tool to make a human connection around your products and services.
Toby Tamaye is the owner and president of AT Marketing, a Honolulu-based firm that is experienced in advertising, public relations, social media programs and event marketing for Hawaii residents and its tourism markets. He develops and maintains Facebook, Twitter, Instagram, Yelp, YouTube and Foursquare programs for businesses, currently overseeing 30 Facebook pages. The firm has a niche in PR marketing services for the Asian travel market, primarily in the Japanese, Korean and Chinese markets. Clients include shopping centers, restaurants, airlines, retail, activities, financial institutions and major festivals & events. He is widely known is social media and marketing circles.
Hawaiian Airlines is the 8th largest commercial airline in the United States and the largest airline based in Hawaii. As the airline that offers nonstop service to Hawaii from more U.S. gateway cities than any other airline, it has a major influence on
our tourism-based economy.
Peter Ingram, Executive Vice President and Chief Commercial Officer of Hawaiian Airlines, will share with us Hawaiian Airlines’ strategic mission and vision, its current financial and market
positions, as well as its expansion plans.
Peter is responsible for Hawaiian Airlines’ strategic planning and direction of the revenue side of the business. He previously served as Executive Vice President and Chief Financial Officer
of Hawaiian Airlines and its parent company Hawaiian Holdings. During Mr. Ingram’s tenure at Hawaiian, the company has been one of the most successful airlines in the United States, posting
a track record of profitability and growth in spite of a challenging economic and competitive environment. He is a graduate of the University of Western Ontario with an Honors Bachelor of Arts
degree in Business Administration, and received his MBA from Duke University’s Fuqua School of Business.