The ancient Mayans and Aztecs believed that chocolate had magical powers. In Europe, it was the drink of the privileged and it was believed to have aphrodisiac powers.
In Hawaii, the first cacao tree was planted at Foster Botanical Gardens in 1850. Today, we are the only state with commercial cacao production. Our panel will share their experience in growing cacao, processing beans and creating specialized chocolate products. What makes Hawaii chocolates unique? And what is the potential for Hawaii’s emerging chocolate industry?
Local chocolates from the speakers will be for sale at this event – just in time for Christmas.
Chef Philippe Padovani is known as a master chocolatier. Owing to his lifelong passion for chocolates, in 2006 he created Padovani’s Chocolates. His avant-garde style of unique Hawaiian centric flavors set his chocolates apart from other chocolate makers and are enjoyed by world leaders and celebrities. Most recently, in continuing his pursuit for excellence, Padovani’s chocolates obtained the 2014 First Place in Chocolate Bon Bons during the Big Island Chocolate Festival judged by nationally acclaimed chefs Jacques Torres of Food Network from New York City and Chef Donald Wressell of Guittard.
Dylan Butterbaugh is the founder and chocolatier of Mānoa Chocolate Hawaii, an artisan chocolate maker crafting high-quality dark chocolate. Mānoa Chocolate sources premium cacao beans from farmers in Hawaii and around the world. All Mānoa Chocolate is locally roasted and manufactured from bean-to-bar in its Kailua factory. Butterbaugh attended the University of Hawaii College of Tropical Agriculture and became fascinated with the art and craft of transforming cacao beans into dark chocolate while assisting his friend with growing and roasting cacao. He launched Mānoa Chocolate Hawaii in 2010.
Derek Lanter is sales & marketing manager for Waialua Estate Coffee and Cacao and is in charge of processing and quality control at the mill. Product quality improvement, local distribution and developing brand identity have been his focus. Derek is a graduate of the University of Hawaii at Manoa with a master’s degree in East Asian Studies, a Master of Business Administration and a fellowship with the East-West Center. Prior to joining Dole Food Company, Derek worked as a roast master with specialty coffee in the San Francisco Bay Area.
Moderator: Pono Chong is the VP of Business Advocacy and Development for the Chamber of Commerce. He oversees the business advocacy program for the 1,000-member organization to educate policymakers about business issues and perspectives.
Panel Introduction: Corinne Ching served five terms in the Hawaii House of Representatives. She pioneered support for the industry of cacao, making it one of her top legislative initiatives. Corinne has developed a deep understanding of cacao’s potential as a connoisseur crop for Hawaii and continues her commitment to cacao as an industry advocate. She assists with the promotion of the annual Hawaii Chocolate Festival with Special Events Hawaii, as well as its month-long festivities in February.
“Toto, I’ve got a feeling we’re not in Kansas anymore.” Hashtags? Twitter? LinkedIn? The use of social media by businesses, in its infancy just a few years ago, has grown exponentially and is now being used by companies that offer a wide range of products and services. For some, social media takes us out of our comfort zone into new and unfamiliar customs, rules and practices. For others, using social media is familiar, intuitive and a part of who we are. Our three panelists will examine the use of social media from a variety of perspectives applicable for those who are new to social media as well as for those who are social media natives. Topics will include: What are the trends in social media marketing and where is it headed? How are businesses using social media effectively to help their businesses? How and where to get started? What are the possibilities?
Dr. Qimei Chen is the Jean E. Rolles Distinguished Professor of Marketing, and the Interim Associate Dean for Academic Affairs at the Shidler College of Business, University of Hawaii at Manoa. She received her Ph.D. from the University of Minnesota, Twin Cities in 2001 and prior to that, she has years of industrial experience in China, Germany and Hong Kong. Her current research interests include advertising effectiveness, online/offline healthcare marketing, and innovation/knowledge. Dr. Chen teaches courses like Internet Marketing, Marketing in the Information Age, and International Cross Cultural Consumer Behavior. She has received honors such as the American Marketing Association’s 2009 S. Tamer Cavusgil Award and the Journal of Consumer Research Best Article Award in 2013.
Angela Coloretti McGough is the Director of Career Services at Chaminade University of Honolulu and a social media cheerleader. Her professional role is to connect student and alumni jobseekers with employers. Her personal goal is to ensure that social media users operate within the framework of three principles: pono, aloha and alu like. Angela has dedicated much of her personal time to developing a social media presence for a handful of not-forprofits and recently held an internship with Pacific New Media (UH Outreach College). She encourages hiring managers to go where the talent is – yes, that includes LinkedIn! – and for leaders to consider incorporating social media as another tool to make a human connection around your products and services.
Toby Tamaye is the owner and president of AT Marketing, a Honolulu-based firm that is experienced in advertising, public relations, social media programs and event marketing for Hawaii residents and its tourism markets. He develops and maintains Facebook, Twitter, Instagram, Yelp, YouTube and Foursquare programs for businesses, currently overseeing 30 Facebook pages. The firm has a niche in PR marketing services for the Asian travel market, primarily in the Japanese, Korean and Chinese markets. Clients include shopping centers, restaurants, airlines, retail, activities, financial institutions and major festivals & events. He is widely known is social media and marketing circles.